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While the company produces new ads on a regular basis, the "Thank you" ad is kept in the rotation due to its
overwhelming popularity and the continual influx of emails, calls and letters from viewers who enjoy the ad. |
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"We never expected such longevity from this ad when it first began," said Discount Tire Chairman and Founder
Bruce Halle. "We were a small company with a modest budget and a 10-second ad was all we could do. Since then we
have been fortunate to continue growing, but this ad still captures the philosophy of what this company is all about." |
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"Guinness World Records has been chronicling facts and feats for the past 50 years," said Alistair Richards,
COO of Guinness World Records. "We are proud to recognize Discount Tire on their record-breaking achievement and
feature them in our commemorative 2005 50th Anniversary Edition."
The one question frequently asked: Did anyone ever really throw a tire back through a Discount Tire store window?
"Believe it or not, there has only been one instance in the past 29 years," said Sandi Hveem, director of corporate
and community development. In 1986, one tire buyer, frustrated after getting two flat tires on his wife's car within a week,
heaved the deflated tire through a large glass window of a Discount Tire store in Michigan, causing $500 in damage. |
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Other Advertising Icons
Other television commercial icons recognized by Guinness World Records™ include:
- Highest television advertising rate: Last episode of "Friends" on May 6, 2004 $2 million per 30 second spot
- Most expensive television ad: Apple Macintosh ad during the 1994 Super Bowl XVII on January 22, 1984 ($1 million to show and $600,000 to produce)
- Most awards won by a TV ad: The Levi "Drugstore" 501 jeans TV ad (33 awards in 1995, including a Grand Clio and Lion D'Or)
- Highest fee per minute for an actor in a TV ad: Nicole Kidman for Chanel No. 5 in December 2003 ($3.71 million, or $928,800 per minute)
- Earliest public TV ad:Ad for a Bulova watch(June 27, 1941, on NBC's WNBT station in New York)
- World's shortest television commercial: Commercial for MuchMusic, a Canadian video and music channel (lasts for 1/60 of a second)
- Earliest television sponsor: Gillette for a boxing match between Joe Louis and Billy Conn in New York City (June 19, 1946)
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